Recency - Monetary - Frequency Calculations for Customers
- RFM (Recency - Monetary - Frequency) RFM is the most common Marketing measurement for each business. It is easy to apply for any kind of business. It is the combination of 3 metrics which are Recency - Monetary - Frequency.
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Recency
It is a time difference measurement related to how recently the customer engages with the business. -
Monetary
It is the value of the purchases per customer. -
Frequency
It is a time difference measurement related to how average hourly difference between 2 orders per customer in the business. -
RFM 3D Scatter
Each point represents individual customer`s of RFM values The X-axis represents recency; Y-axis represents monetary, Z-Axis represents frequency values. -
Frequency - Recency Scatter
The X-axis represents frequency; Y-axis represents recency values. Colors represent Customer Segments. -
Monetary - Frequency Scatter
The X-axis represents monetary; Y-axis represents frequency values. Colors represent Customer Segments -
Recency - Monetary Scatter
The X-axis represents recency; Y-axis represents monetary values. Colors represent Customer Segments.