{% extends "layouts/base.html" %} {% block title %} RFM {% endblock %} {% block stylesheets %}{% endblock stylesheets %} {% block content %}
Recency - Monetary - Frequency Calculations for Customers
Dimension selection
  • RFM (Recency - Monetary - Frequency) RFM is the most common Marketing measurement for each business. It is easy to apply for any kind of business. It is the combination of 3 metrics which are Recency - Monetary - Frequency.
  • Recency
    It is a time difference measurement related to how recently the customer engages with the business.
  • Monetary
    It is the value of the purchases per customer.
  • Frequency
    It is a time difference measurement related to how average hourly difference between 2 orders per customer in the business.
  • RFM 3D Scatter
    Each point represents individual customer`s of RFM values The X-axis represents recency; Y-axis represents monetary, Z-Axis represents frequency values.
  • Frequency - Recency Scatter
    The X-axis represents frequency; Y-axis represents recency values. Colors represent Customer Segments.
  • Monetary - Frequency Scatter
    The X-axis represents monetary; Y-axis represents frequency values. Colors represent Customer Segments
  • Recency - Monetary Scatter
    The X-axis represents recency; Y-axis represents monetary values. Colors represent Customer Segments.
RFM {% if data_type['rfm'] == False %} sample data {% endif %}
Frequency - Recency {% if data_type['frequency_recency'] == False %} sample data {% endif %}
Monetary - Frequency {% if data_type['monetary_frequency'] == False %} sample data {% endif %}
Recency - Monetary {% if data_type['recency_monetary'] == False %} sample data {% endif %}
{% endblock content %} {% block javascripts %} {% endblock javascripts %}